This vintage-inspired snapback hat is a tribute to the magic that propels Iowa State basketball. Built in 1971, Hilton Coliseum has a certain aura, and Des Moines Register writer Buck Turnbull first described that aura as “Hilton Magic” in 1989. The Cyclones are known for underdog wins on their home court, and opponents know that because of Hilton Magic, a win in Ames is never a sure thing.